NeoGroupe

PARIS — Sept. 5, 2011 — Europa Plus, der meist gehörte private Radiosender in Russland installiert NeoScreener, NeoWinners und NeoAgent um Sendungen für Zuhörer im ganzen Land zu rationalisieren.

Reaching a daily audience of more than 10 million listeners, the Moscow-based network uses NeoGroupe’s suite of applications to manage listener calls-ins, track and schedule contests, and generate multidimensional interaction with the audience through text messaging, smartphones, and the Internet.

One of five radio stations in the Europa Media Group, Europa Plus was the first commercial radio station in Russia. The station began broadcasting in 1990, reaching a growing audience via satellite in seven countries and nine time zones.

Using NeoGroupe software around the clock for a varied program schedule, Europa Plus deploys the applications over eight workstations operated by 19 staff during the 24-hour cycle.

“The combination of NeoScreener, NeoWinners, and NeoAgent gives us an extremely well-structured environment for managing a rolling program of audience interaction content,” said Thierry Chamoux, vice president of strategy, programming, and communication at Europa Media Group. “The efficiency we can achieve with this suite of tools means we can develop a very close relationship with the listeners, which is an important factor in building audience share.”

NeoGroupe, which operates internationally and always localizes its products, supplied Europa Plus with software applications that feature customized graphic interfaces using Cyrillic characters and store Cyrillic data. The company also translated NeoScreener and NeoWinners entirely to Russian for easy use by the Europa Plus staff.

More information on NeoGroupe products is available at www.neogroupe.com, via email at Diese E-Mail-Adresse ist gegen Spambots geschützt! JavaScript muss aktiviert werden, damit sie angezeigt werden kann. , or by telephone at +33 972 23 62 05.

About Europa Plus

Europa Plus is Russia’s first and most popular commercial radio station, reaching a daily audience of 10 million listeners and a weekly audience of 24.5 million (source: TNS Media Research Russia, Radio Index Russia. October 2010 to March 2011, Cities with 100 000 or more population. Audience 12+). Europa Plus, which began broadcasting on April 30, 1990, reaches audiences in Russia, Latvia, Belarus, Ukraine, Moldova, Kazakhstan, and Kyrgyzstan. Broadcasting on some 219 transmitters and two satellites (Yamal 201 and Intelsat 904), Europa Plus is one of the world’s largest radio networks. The network features localized programs and replays programs from its mother station, 106.2 FM in Moscow.